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Expanding Your Influence: Understanding the Psychology of Persuasion

Seminar #2204 Classroom

How can one person get someone to do something with ease, while it’s an uphill battle for someone else?


Bringing about the reaction you want from others and expanding your influence require insights that go beyond the actual process of influencing—and into the psychology of what truly prompts us to say yes or no.

This 2-day course explores these psychological triggers, plus how this knowledge may be used not just for compliance but for mutually desirable outcomes. You’ll uncover persuasion techniques that most people don’t even know exist and learn how to build your influence by applying these principles to any number of business interactions, from managing, mentoring and negotiating to conversations, writing and presentations. In addition, you will learn how to choose the best principle for any given situation and avoid being manipulated by others.
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Schedule

  • [2] days
  • [2] days - $2,095 Non Members
  • [2] days - $1,895 AMA Members
  • [2] days - $1,623 GSA

Credits

1.2 CEU /12 PDU

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Schedule

We have 23 scheduled sessions located nationwide starting between 2/23/2012 - 11/8/2012

Date Location Duration Attendees  
Feb 23, 2012 - Feb 24, 2012 New York, NY 2 Days
Mar 5, 2012 - Mar 6, 2012 Arlington/Washington DC, DC 2 Days
Mar 8, 2012 - Mar 9, 2012 Chicago, IL 2 Days
Mar 22, 2012 - Mar 23, 2012 Boston, MA 2 Days
Apr 5, 2012 - Apr 6, 2012 New York, NY 2 Days
Apr 30, 2012 - May 1, 2012 Atlanta, GA 2 Days
May 21, 2012 - May 22, 2012 Arlington/Washington DC, DC 2 Days
Jun 4, 2012 - Jun 5, 2012 San Francisco, CA 2 Days
Jun 7, 2012 - Jun 8, 2012 Chicago, IL 2 Days
Jun 25, 2012 - Jun 26, 2012 New York, NY 2 Days
Jul 12, 2012 - Jul 13, 2012 Arlington/Washington DC, DC 2 Days
Jul 16, 2012 - Jul 17, 2012 Chicago, IL 2 Days
Jul 26, 2012 - Jul 27, 2012 Morristown, NJ 2 Days
Aug 2, 2012 - Aug 3, 2012 New York, NY 2 Days
Aug 13, 2012 - Aug 14, 2012 Lake Buena Vista, FL 2 Days
Aug 27, 2012 - Aug 28, 2012 Chicago, IL 2 Days
Sep 6, 2012 - Sep 7, 2012 Dallas, TX 2 Days
Sep 13, 2012 - Sep 14, 2012 New York, NY 2 Days
Sep 24, 2012 - Sep 25, 2012 Arlington/Washington DC, VA 2 Days
Oct 1, 2012 - Oct 2, 2012 San Francisco, CA 2 Days
Oct 11, 2012 - Oct 12, 2012 Chicago, IL 2 Days
Oct 18, 2012 - Oct 19, 2012 New York, NY 2 Days
Nov 8, 2012 - Nov 9, 2012 Chicago, IL 2 Days
Registering more than 4  people, please call 1-877-566-9441.

How You Will Benefit

  • Explore the psychology behind persuasion
  • Understand the psychological/subconscious triggers that influence a person’s decision-making process, behaviors and reactions
  • Select and customize the right law(s) of persuasion to apply in any situation
  • Learn tactics to protect yourself from unethical behavior
  • Prepare to influence an individual by using the Pre-Persuasion Checklist

What You Will Cover

  • The psychological foundation to the laws of persuasion
  • Differentiating the psychology of persuasion from the process of influencing
  • The relationship of triggers to the laws of persuasion/influence
  • Defining the two paths of persuasion—conscious and subconscious
  • Using the Pre-Persuasion Checklist to determine the appropriate law(s) of persuasion for a given business situation
  • Applying the laws of persuasion back on the job

Extended Seminar Outline

Who Should Attend

Business professionals at a midlevel position and above who need to understand the psychological principles behind how people are convinced to do something, including sales managers, VP/directors of sales, account executives, project managers and product managers, purchasing managers and marketing managers.

Special Feature

Receive a complimentary copy of Maximum Influence: The 12 Universal Laws of Power Persuasion by Kurt W. Mortensen when you attend this seminar

 

Additional Information

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