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AMA's Course on Direct Marketing

Seminar #5266

Learn the science of data and the art of marketing !

It's marketing that's targeted, measurable, ROI-driven-and, therefore, an essential set of skills for today's professional. This introductory seminar shows you how to mine the direct-marketing tool kit-from databases, offers,  metrics, and segmentation in order to enhance the entire go-to-market process. It also helps you acquire new customers more profitably, while keeping existing customers satisfied and buying more—longer.

How You Will Benefit

  • Know the basic tools and techniques of direct marketing
  • Effectively track and measure marketing investments
  • Learn how to put customer information to better business use
  • Save money by targeting communications to the right prospect at the right time
  • Develop winning copy and hard-to-resist offers
  • Deal effectively with direct-marketing resources, whether suppliers, databases, call centers or marketing automation
  • Integrate direct marketing into the larger marketing mix—and get true business value out of it
  • Turn your Website into a lead-generating and database-building machine
  • Implement ROI-driven media buying

    • What You Will Cover

  • Using direct marketing to secure the sale
  • Direct marketing: objectives…information needs…success factors
  • Types and media of direct response programs
  • Mathematics and basic statistics: how to track responses… develop effective budgets…understand ROIs
  • Planning and testing
  • Developing winning campaigns
  • Databases: critical elements, sources of information
  • Customer retention and relationship management
  • The impact of customer service on data-driven programs

    • Who Should Attend

    Marketing directors and managers...marketing communications directors and managers…advertising directors and managers…product managers…media managers/buyers…and Web marketing managers.
     

    Ways to Register

     

    On-Site Learning

    This seminar is available for On-Site delivery.

    To find out how your organization can take advantage of this benifit, call our toll-free number,
    1-877-566-9441 or contact a representative.


     

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