Find out how to unmask the delusions that plague everyday thinking in the business world.
Synopsis
Phil Rosenzweig's new book
The Halo Effect... and the Eight Other Business Delusions That Deceive Managers offers a sharp critique of current management thinking, exposing many of the errors and mistaken ideas that pervade the business world, and suggests a more accurate way to think about company performance. He is a professor at IMD, the International Institute for Management Development, in Lausanne, Switzerland, where he works with leading companies on questions of strategy and organization.