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Phil Rosenzweig on the Halo Effect and How to Fight It

Find out how to unmask the delusions that plague everyday thinking in the business world.

Date: August 31, 2007

Podcast #: 07-20

 

Price: Free

 

AMA_Edgewise_0720.mp3 [m]: Play in Popup

 

Synopsis

Phil Rosenzweig's new book The Halo Effect... and the Eight Other Business Delusions That Deceive Managers offers a sharp critique of current management thinking, exposing many of the errors and mistaken ideas that pervade the business world, and suggests a more accurate way to think about company performance. He is a professor at IMD, the International Institute for Management Development, in Lausanne, Switzerland, where he works with leading companies on questions of strategy and organization.
 

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