Nancy Tennant Snyder on Unleashing Innovation at Whirlpool

Synopsis

Nancy Tennant Snyder's new book Unleashing Innovation tells the inside story of one of the most successful innovation turnarounds in American history. Co-written with Deborah L. Duarte, Snyder reveals how Whirlpool undertook one of the largest change efforts in corporate history and show how innovation was embedded throughout the company, which ultimately led to bottom-line results. Nancy Tennant Snyder is corporate vice president for leadership and strategic competencies for Whirlpool Corporation, reporting to the chairman and CEO, Jeff M. Fettig. BusinessWeek named her one of twenty-five Innovation Champions in the world.