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Ken Gronbach on the Nuances of Generational Marketing

Shifting demographics offer marketing oppportunities and pitfalls

Date: June 29, 2007

Podcast #: 07-11

 

Price: Free

 

AMA_Edgewise_0711.mp3 [m]: Play in Popup

 

Synopsis

Ken Gronbach is a nationally recognized consultant and researcher on Demography and Generational Marketing. His new book Common Census: The Counterintuitive Guide to Intergenerational Marketing is about the radical changes affecting U.S. business, economy, and culture caused by massive population shifts from generation to generation. He shares his observations on how marketers can respond to these changes.

 

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