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Jaynie Smith on Competitive Advantage

How do you define your competitive advantage?

Date: May 04, 2007

Podcast #: 07-03

 

Price: Free

 

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Synopsis

Jaynie L. Smith is the author of Creating Competitive Advantage and president of Smart Advantage, Inc., a marketing/management consultancy whose clients range from mid-sized to Fortune 500 companies. She consults nationally and internationally with CEOs and executives, helping their businesses define competitive advantages.