June 8, 2007
AMA_Edgewise_0708.mp3 [m]: Play in Popup
As the Chairman and CEO of NFI Research, Martin is at the nexus of a global idea exchange and the leader of a research engine that regularly samples the mood and intentions of more than 2,000 senior executives and managers from 1,400 companies in more than 50 countries, including half the Fortune 100. This gives him an incredible amount of useful information and a true, up-to-the-minute view of today's workplace. The broad base of his network, the robust and virtually instantaneous nature of his process, and his experience analyzing results give him unusual insight into business and workplace trends.
A former vice president of IBM responsible for a global division, Martin has helped identify successful corporate business strategies for some of the leading companies in the world. Prior to joining IBM, he was the founding publisher and Chief Operating Officer of Interactive Age, the magazine credited with helping to define the interactive marketplace and the first publication to launch simultaneously in print and on the World Wide Web.
Martin's previous book, Managing for the Short Term, investigates how companies large and small are managing in today's volatile world of disruptive technologies, sudden downturns and upturns in the economy, and tumultuous world events. He reassembles the profound disconnect he sees between many organizations' long-term strategic vision and the short-term actions needed to realize that vision. He is the author of Net Future, The Digital Estate, and (co-author) Max-e-Marketing. He has also written a business fable, entitled Coffee at Luna's, about an overworked manager who can't seem to get off the treadmill of work until he learns three valuable lessons that totally improve his situation and those around him as well.
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