Jane Jordan on Managing Media Through a Crisis
Protecting Your Assets in the Digital Age
April 20, 2012
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Jane Jordan, author of the book The Four Stages of Highly Effective Crisis Management, says that every company should have a crisis communication plan. With the development of social media and new forms of immediate communication, it is even more important than ever. What was once the province of professional reporters is now free and available to everyone. Regardless of a company’s preferred talking points, anyone can hit “post” instantly, as there are fewer and fewer communication boundaries. However, if you have a plan, Jordan says it’s possible to be prepared and successfully manage a communication crisis as in the cases involving the Red Cross or BP.