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Ric Merrifield on Rethinking Cost Cutting and Boosting Innovation

A Microsoft strategist exposes what does and doesn't need attention in your organization.

Date: July 31, 2009

Podcast #: 09-31

 

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AMA_Edgewise_0931.mp3 [15:52mm]: Play in Popup

 

Synopsis

Its the trap that ensnares virtually every business. We focus on process: how were doing the job. And we forget about the bigger issue: what were doing and why were doing it. Thats why were leaving so much value on the table.

In Rethink, business architect Ric Merrifield exposes this problem with vivid examples and introduces breakthrough techniques for overcoming it. Merrifield presents case studies ranging from ING DIRECT to Amazon.com to Procter & Gamble. These diverse companies have learned how to cut costs, strengthen innovation, and profit from change all at the same time.

 

Related Seminars

For additional training on this topic, consider these AMA seminars:

Fundamentals of Strategic Planning
A Microsoft strategist exposes what does and doesn't need attention in your organization.

Strategic Planning
A Microsoft strategist exposes what does and doesn't need attention in your organization.

Strategy Execution: Getting It Done
A Microsoft strategist exposes what does and doesn't need attention in your organization.

Creativity and Innovation: Unleash Your Potential for Greater Success
A Microsoft strategist exposes what does and doesn't need attention in your organization.

 

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