/training/podcasts/6744.aspx

Cass Wheeler on How to Achieve Purpose Beyond Profit

The CEO of one of America's most respected organizations shows how to go from good to great.

Date: January 30, 2009

Podcast #: 09-05

 

Price:

 

AMA_Edgewise_0905.mp3 [10:42m]: Play in Popup

 

Synopsis

We all know that the definition for success in the corporate world is fairly straightforward. To be considered great, companies first need to turn a profit. For organizations in the social sector, however, the challenge is much bigger. To be truly effective, they must stay relevant and, above all, stay true to their mission. For the past thirty-five years, Cass Wheeler has ensured that the American Heart Association has fulfilled its calling to save lives and educate the public about heart disease by adopting some of the same strategies used in the for-profit sector.

In Youve Gotta Have Heart, he shows people at all levels of a nonprofit how to make sure their hard work really pays off. Using examples of some of the American Heart Association and others, Wheeler reveals the leadership skills that will help employees, volunteers, and board members excel at their jobs, become good role models, and build a more visionary, creative, and disciplined nonprofit organization.

 

Related Seminars

For additional training on this topic, consider these AMA seminars:

Developing Executive Leadership
The CEO of one of America's most respected organizations shows how to go from good to great.

 

Subscribe Using Other Tool

Close

To subscribe using another tool, copy the following URL:

 

 

 

 

 

 

 

 

 

 

iTunes Subscribe

Close

I Have iTunes Installed


I don't have iTunes Installed
Download Now.