Christopher Frank and Paul Magnone on Overcoming Information Overload
Asking the right questions in order to make the right decisions
Synopsis
In this age of excess information, research paralysis often impedes business leaders in decision making. Christopher Frank and Paul Magnone, authors of the new book, Drinking from the Fire Hose: Making Smarter Decisions Without Drowning in Information, explain the power of asking key questions to sift through the overwhelming amount of data available. In this episode of Edgewise, Frank and Magnone share their Seven Fire Hose Questions to help everyone from CEOs to marketers siphon through this wealth of knowledge to make wiser business decisions.
About the Author(s)
Christopher Frank
is vice president of business-to-business and communications research at American Express, where he is responsible for advertising, brand, and business-to-business research. He is a respected speaker and leader in market research and advertising worldwide. Prior to joining American Express, Frank spent ten years at Microsoft, as senior director of corporate research. He has won industry awards for his accomplishments in analyzing the swing voter consumer, developing a framework for effective branding, and building a social media measurement system. He is the coauthor of
Drinking From the Firehose.
Paul Magnone
is vice president of business development and strategic alliances at Openet Telecom, a global telecommunications software and consulting firm, where he is responsible for executive leadership of Openet's global partner initiatives. Prior, he was a senior leader at IBM for 21 years driving growth programs including the launch of four new global consulting businesses. He has been recognized for his ability to build and manage strategic alliances with Fortune 100 organizations and with US, European, and Israeli venture capital firms. He is the coauthor of
Drinking From the Firehose.