Carol Sanford on the Responsible Business

Synopsis

It’s tough for corporations to strike the right chord of corporate responsibility in today’s fickle economic climate. While more companies are starting  green initiatives to project a positive public image, they are also cutting back on employee development. Carol Sanford, CEO of InterOctave Development Group and author The Responsible Business: Reimagining Sustainability and Success, contends that this kind of dissension creates a less than harmonious corporate culture, which ultimately leads to failure. In this episode of Edgewise, Sanford explains that creating sustainability is not about outlining strategies and processes to yield return. It’s about identifying your business mantra and making sure every aspect of the business is conducted in this spirit.