July 8, 2011
AMA_Edgewise_1128.mp3 [m]: Play in Popup
Exxon is to kerosene as Nintendo Wii is to Atari. In his book Capturing New Markets, Stephen Wunker expounds on the premise that with every successful new product, platform or medium, comes an underrepresented audience to be tapped into. Wunker explicitly explains how to leverage innovation for market domination.
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