Seth Godin on the Death of Books and Rebirth of Ideas
Pushing away convention to provoke innovation
April 15, 2011
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One might presume that Seth Godin, having penned more than a dozen best-sellers and hailed as America’s greatest marketer, has found a magic formula and is sticking with it. However, in his new e-book Poking the Box, Godin shatters logic by encouraging readers to give the book away, exposing an ambition to develop minds, not dollars. In this episode of Edgewise, he expounds on why the exchange of content via new media is more than a means to make a living, and how to leverage it to ultimately make an impact.