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Adam Werbach on the Strategic Advantage of Sustainability

Why sustainability is now a true competitive strategic advantage

Date: September 3, 2009

Podcast #: 09-36

 

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AMA_Edgewise_0936.mp3 [16:42mm]: Play in Popup

 

Synopsis

More than ever before, consumers, employees, and investors share a common purpose and a passion for companies that do well by doing good. So any strategy without sustainability at its core is just plain irresponsible—bad for business, bad for shareholders, bad for the environment.

In his book Strategy for Sustainability, author Adam Werbach argues that sustainability is now a true competitive strategic advantage and building it into the core of your business is the only means to ensure that your company—and your world—will survive.

 

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