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Steve Cone on Successful Marketing Through a Recession

A veteran marketing executive offers valuable, tested ideas on what really works—and doesn't—in marketing.

Date: July 10, 2009

Podcast #: 09-28

 

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AMA_Edgewise_0928.mp3 [14:01mm]: Play in Popup

 

Synopsis

With more than 35 years at the top of the marketing profession, Steve Cone has led campaigns for many companies including Citigroup, American Express, Fidelity, Apple, and United Airlines, as well as presidential campaigns for both major parties.
 

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