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Turning Your Customers into Fans

By: Lou Imbriano
Last updated 11/16/2011

Lou Imbriano knows about fans. As vice president and Chief Marketing Officer of the New England Patriots from 1997-2006, he transformed them into one of the NFL’s most profitable teams. Now he’s sharing his strategies to help any business transform its customers into loyal, passionate fans.

 

About the Author(s)

Lou Imbriano is president and CEO of TrinityOne, a marketing company specializing in creating strategy for corporations to maximize revenue generation through building customer relationships and branding. From 1997 to 2006, he was vice president and Chief Marketing Officer of the New England Patriots He is author of Winning the Customer: Turn Consumers into Fans and Get Them to Spend More (McGraw-Hill). For more information: www.louimbriano.com