Request a Catalog.

It’s Just Common Sense

Each of us experiences hundreds of interactions and face many decisions every day. While we often base our responses on our years of accumulated knowledge, we often make decisions based on our experience and good old common sense. Unfortunately, as it is widely recognized in business, “common sense is not so common.”


About the Author(s)

Michael Feuer cofounded OfficeMax in 1988 with one store, $20,000 of his own money, a partner, and a small group of investors. As CEO he grew it to more than 1,000 stores worldwide with annual sales topping $5 billion. He is also CEO of Max-Ventures, a venture capital and retail consulting firm, and founder and CEO of Max-Wellness, a comprehensive health and wellness retail chain that launched in 2010. He is author of The Benevolent Dictator: Empower Your Employees, Build Your Business, and Outwit the Competition, edited by contributor Dustin S. Klein (Wiley, 2011, www.benevolentdictator.biz)