Timothy Keiningham and Lerzan Aksoy
Timothy Keiningham is Global Chief Strategy Officer and Executive Vice President of Ipsos Loyalty, one of the world’s largest business research organizations. Lerzan Aksoy is an associate professor of marketing at Fordham University. They are coauthors, with Luke Williams, of
Why Loyalty Matters (BenBella Books, 2009,
www.whyloyaltymatters.com).