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How Much Is a Like Worth?

By: Jeremy Goldman
Last updated 10/25/2012

Every business, large or small, rightly seeks to increase the number of fans who like the organization on Facebook. But as in most endeavors, quality counts over quantity. And getting the “like” is only the beginning of the relationship with the customer.

 

About the Author(s)

Jeremy Goldman is AVP of Interactive Communications for iluminage inc., a Unilever subsidiary he helped found. He has managed e-commerce and social media for major brands, including Kiehl’s, TEMPTU, and Jurlique. This article has been excerpted from his new book Going Social: Excite Customers, Generate Buzz, and Energize Your Brand with the Power of Social Media, published by AMACOM.