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Dan Pink Shifts into Drive

What really motivates workers? Traditionally, managers have used the carrot and stick approach. Daniel H. Pink, author of Drive: The Surprising Truth About What Motivates Us, believes it’s time for businesses to develop a new strategy. In a recent AMA Edgewise podcast, he stated, “What we have is a motivational system designed for routine, mechanical work, when fewer and fewer people, particularly in the United States and Western Europe, are doing that kind of work.” He recommends a focus more suited to today’s creative, conceptual work: autonomy, mastery, and purpose.