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Are You Willing to Measure Change?

By: Donald A. Brown
Last updated 10/12/2011

Marshall Goldsmith famously said, “If you can measure it, you can change it.” But who’s willing to measure change? According to a new analysis, fewer than 7% of organizations.

 

About the Author(s)

Donald A. Brown credits his work and mentorship under Paul Hersey and Marshall Goldsmith as the solid foundation of his success. Affiliated with Dr. Hersey for over 25 years, he coauthored Situational Service®—Customer Care of the Practitioner with him and has worked with him to create several successful training programs, including Situational Service®, From Vision to Results™.  With Marshall Goldsmith, he coauthored What Got You Here Won’t Get You There—in Sales! with Marshall Goldsmith (McGraw-Hill, 2011). His  Just One Thing—5,000 Teams on What They Want from Their Leader will be published by McGraw-Hill in 2012. Contact him at dbrown@situational.net