AMA’s Course on Direct Marketing Seminar # 5266

AMA’s Course on Direct Marketing is no longer available as an open enrollment seminar, but it can be delivered at your site. Please consider these alternative solutions to your development needs:

  • Review AMA’s complete seminar offerings in Marketing.
  • Call 1-877-566-9441 to speak to a sales representative about bringing this or a similar seminar to your workplace.
  • Request a copy of AMA’s most recent seminar catalog.

Learn the science of data and the art of marketing !

It’s marketing that’s targeted, measurable, ROI-driven—and therefore an essential set of skills for today’s professional. This introductory seminar shows you how to mine the direct marketing tool kit—from databases, offers and metrics to segmentation—in order to enhance the entire go-to-market process. It also helps you acquire new customers more profitably, while keeping existing customers satisfied and buying more—longer.

How You Will Benefit

  • Know the basic tools and techniques of direct marketing
  • Effectively track and measure marketing investments
  • Learn how to put customer information to better business use
  • Save money by targeting communications to the right prospect at the right time
  • Develop winning copy and hard-to-resist offers
  • Deal effectively with direct marketing resources, whether suppliers, databases, call centers or marketing automation
  • Integrate direct marketing into the larger marketing mix—and get true business value out of it
  • Turn your Website into a lead-generating and database-building machine
  • Implement ROI-driven media buying

    What You Will Cover

    • Using direct marketing to secure the sale
    • Direct marketing: objectives…information needs…success factors
    • Types and media of direct response programs
    • Mathematics and basic statistics: how to track responses… develop effective budgets…understand ROIs
    • Planning and testing
    • Developing winning campaigns
    • Databases: critical elements, sources of information
    • Customer retention and relationship management
    • The impact of customer service on data-driven programs

    Who Should Attend

    Marketing directors and managers...marketing communications directors and managers…advertising directors and managers…product managers…media managers/buyers…and Web marketing managers.

    • Training Seminars Held Nationwide Including:
    Boston•New York•Washington, DC •Atlanta•Orlando•Chicago•Dallas•Houston•Las Vegas•Los Angeles•San Francisco