Here’s just a sampling of our new content for August. You'll find more dynamic content on each category’s home page.

Management

• Keys to Mentoring Success
  While everyone can benefit from the right mentor, not everyone is cut out to be one. Here are some guidelines for creating an effective mentor/mentoree relationship.

• Multicultural Communication Tips
  In today’s “global village” workplace, managers may oversee onsite remote and virtual teams made up of people from many different corporate and geographical cultures. Success greatly depends on the ability to communicate effectively with all team members, including everyone and offending no one. These tips from AMA’s seminar Managing Multicultural Teams for Peak Performance will help you get your message across, without putting your foot in your mouth.

Professional Development

• Increasing Your Earning Potential
  The knowledge in your field is doubling every three to five years, warns management legend Brian Tracy. That means that your amount of knowledge must keep up with that pace, just for you to stay even.

• Savoring the Possibilities of Life “Between Trapezes”
  In our exclusive interview, author and executive coach Gail Blanke dares us to let go of the past and ask ourselves, “How good could it be?” Because the real “juice” of life, says Blanke, can be found in the scary space “between trapezes.”

Leadership

• Does a Leader Have to Be Paranoid to Be Successful?
  Sander A. Flaum makes a case for “healthy paranoia.” Son Jonathon looks to the East to find a better way.

• The Path to Leadership
  Become a better leader today by embracing the behaviors of our most successful leaders.

Sales & Marketing

• Better Presentations Mean More Business
  Even if you’re asked to make a presentation on the spot, these simple techniques can mean the difference between “Thank you for your time” and “Let’s make a deal.”

• The ABCs of Advertising Online
  Now that practically everyone’s surfing the Net, savvy companies are moving some of their ad dollars online. Here’s a primer on how to navigate the world of pop-ups and banner ads.

HR/Training

• Helping Women Opt-in
  Once they take a break from the workforce, just 40% of women manage to move back into full-time, professional positions. Employers need to take action to help hold on to these valuable workers.

• New Survey Shows Time's a Wastin'—Workers Goof Off more than Two Hours a Day
  The average worker admits to spending 2.09 hours per day on non-work related activities, mainly on personal Internet use, according to a new AOL/Salary.com survey. Curiously, the insurance industry leads the way, at 2.5 frittering hours per day, per employee.

Global Perspectives

• Survey Shows UK Job Satisfaction and Commitment on the Decline
  A recent survey of 1,100 UK workers by Mercer Human Resource Consulting shows that only 64% of respondents are satisfied with their jobs, down 10% since three years ago.

Small Business

• How to Succeed as an Entrepreneur
  Here are five ways to improve the odds of making your “American dream” come true.

• Using the Power of the Press
  Trade and consumer publications can help spread the word about your terrific product or service—and it’s absolutely free. Here are some simple tips to get you started, from the Small Business Administration.

AMA Book of the Month

In the prologue to his book, author Carlson shares the sad truth about public speaking: “Every working day in North America, more than 10,000 people get up on their hind legs and deliver speeches. Twenty-five minutes later, 9,998 are forgotten by everyone except perhaps the speech giver, the writer and the speech giver’s subordinates.”

If you’d like to increase the shelf life of your next speech, this book is for you. Carlson, a 30-year veteran communications executive, serves as your expert guide from the moment you hear about a speaking opportunity until after the applause has died down. The whole point? Hearing your audience say, “Wow!”

Click here to read a sample chapter of the book and for information about AMACOM’s extensive catalog of business titles.

For more information about this book and AMACOM’s extensive catalog of business titles, visit www.amacombooks.org