The items listed below are all of those matching the criteria you have selected:
Marketing
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Fundamentals of Marketing: Your Action Plan for Success
If you’re new to marketing and need a basic—yet thorough—overview, this seminar is for you.
Aligning Marketing and Sales: Achieve Success Through Collaboration
Your marketing and sales teams—working allies or adversaries?
AMA’s Advanced Course in Strategic Marketing
Competitor-proof your company with strategic marketing!
AMA’s Course on Direct Marketing
It’s marketing that’s targeted, measurable, ROI-driven—and therefore an essential set of skills for today’s professional.
Customer Service Excellence: How to Win and Keep Customers
Providing customer service excellence is what will keep your customers coming back.
Launching and Managing Strategic Alliances and Partnerships
If your organization has forged strategic alliances - or is planning to - you can’t afford to miss this information-packed session.
Leveraging Web 2.0 to Engage Customers and Build Your Brand
Today’s Web is a more powerful marketing tool than ever. Are you tapping into its amazing potential to turn users into customers?
Age Curve
A myth-breaking book that will redefine who marketers see as their most
valuable customers.
Be a Recruiting Superstar
The proven recrutiing techniques to take network marketing pros to a
whole new level!
Brand Aid
A ready reference that leads the way for anyone setting out to build a
winning brand!
Defending the Brand
The best brands attract the most (unwanted) attention.
Digital Engagement
Marketing in the digital age just got easier. Two internet gurus show
how to rule the world of web marketing with the new generation of Web
2.0.
Don't Think Pink
Women spend trillions of dollars every year. Why are you missing out?
Instant Appeal
Discover the hidden secrets of mass appeal...and use them to create
unbreakable allegiance for products, people, and ideas!
Building a Qualified Sales Pipeline: What's Working Now -- Jan-23-2008
Mastering the art of finding "ready to buy" leads...
Coolhunting: In Pursuit of the Next Big Thing -- Oct-17-2007
Do you know what's going to be the hot new trend?
Do You Know Your Competitive Advantage? -- May-23-2007
In this highly competitive marketplace, it is critical to focus on a customer's buying criteria when discussing deliverables.
eBay: The Overlooked Marketing and Sourcing Channel -- Aug-08-2007
How eBay can help your organization increase sales and lower costs.
Getting Started in Sales: Essential Skills for Success -- Jul-09-2008
How New Sales Professionals Can Increase Their Effectiveness and Earn More Business.
Magnifying Customer Focus: A Study of Current Trends and Future Possibilities -- Jun-26-2006
A Study of Trends and Future possibilities 2006–2016
Making the Transition from Selling to Sales Management -- Feb-02-2008
How to Manage a High-Performing Sales Staff
Adam Werbach on the Strategic Advantage of Sustainability
John Mariotti on Conquering the Complexity Crisis
In the quest to grow their business in flat or declining markets, many companies have created dozens of new products and services to increase their customer, vendor, and marketplace relationships. But even as top-line revenues go up, this rising tide...
Keith McFarland on What Makes a Breakthrough Company
The vast majority of small businesses stay small - and not by choice. Only the most savvy and persistent "a tiny one tenth of one percent" break through to annual sales above $250 million. In The Breakthrough Company, Keith McFarland pinpoints how...
Ken Gronbach on the Nuances of Generational Marketing
Ken Gronbach is a nationally recognized consultant and researcher on Demography and Generational Marketing. His new book "Common Census: The Counterintuitive Guide to Intergenerational Marketing" is about the radical changes affecting U.S. business...
Lisa Bodell on Driving Innovation from Within
Innovation is critical to the success of both organizations and individuals. But does everyone have the ability to innovate? One company believes the answer is yes. Lisa Bodell is the founder and CEO of futurethink. Under Lisa's leadership...
Lois Kelly on Conversational Marketing
Lois Kelly is the author of "Beyond Buzz: The Next Generation of Word of Mouth Marketing". She's dedicated her career to helping companies talk about their companies and issues in ways that get people to buy, believe and change, no matter how complex...
Phil Rosenzweig on the Halo Effect and How to Fight It
Phil Rosenzweig's new book The Halo Effect... and the Eight Other Business Delusions That Deceive Managers offers a sharp critique of current management thinking, exposing many of the errors and mistaken ideas that pervade the business world, and...
...Vs. The Case for Slowing Down
Not so fast, say the authors of the new book Microtrends, who cite the booming popularity of many time-intensive experiences-from playing golf to solving puzzles-to make the case that a substantial number of Americans crave something more than...
10 Special Ops Practices for Extraordinary Business Success
Learn from Navy Seals, Delta Force and the The Green Berets how to build the extraordinary people you need when your business faces a crisis--money or time or both are short and you need top talent to turn the situation around. For 10 practices to...
2002 Survey on Challenges Facing Marketers Today
With the proliferation of communications and distribution channels, and intensified domestic and international competition, marketers are facing ever-growing challenges. But what exactly are they? To determine what marketers themselves are thinking...
A New Customer Metric to Blow the Whistle on Bad Profits
Here's a simple technique that you can use to evaluate your customers' experience with your organization. Better yet it will help you identify what you can do to improve each customer's relationship with your company....
Advertisers Reach Out and Text Somebody
With mobile phone usage escalating, smart marketers are leveraging mobile advertising to promote brands and sell products and services. But to be successful, marketers have to make sure the "what's in it for me?" factor resonates with consumers....
Be True to Your Brand
the way to a customer’s heart (and wallet) is to offer him a more relevant, engaging, authentic experience.
Build Your Brand without Breaking Your Budget - Members Only