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Do You Know Your Competitive Advantage?
This Webcast was recorded on May 23, 2007.
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In this highly competitive marketplace, it is critical to focus on a customer’s buying criteria when discussing deliverables. This information can better align your “competitive advantage” sales message with the customer’s needs and boost sales.
This Webcast focuses on how to uncover the advantages you bring to the table, with practical insight on:
- Identifying and differentiating your competitive advantages
- Zeroing in on all of your deliverables, not just products and services
- Ridding your sales message of clichés and meaningless phrases
- Delivering your competitive advantage message
What you’ll learn in this Webcast will help you craft a powerful selling message that will pinpoint why your products and services stand out vs. those of your competitor.
This Webcast is designed for marketing and sales professionals as well as consultants who want to give their clients and prospects a reason to choose them over their competitors.
About the Presenter:
Jaynie L. Smith is the author of Creating Competitive Advantage and president of Smart Advantage, Inc., a marketing/management consultancy whose clients range from midsized companies to Fortune 500 companies. She consults nationally and internationally with CEOs and executives, helping their businesses define competitive advantages.
For additional training on this topic, consider this AMA seminar:
For additional information, check out these AMAcom books:
