8 Secrets to Building Win-Win Alliances and Partnerships

This Webcast was recorded on July 25, 2007.

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This Webcast provides insight into the core requirements for building successful strategic alliances and features case studies that illustrate the payoffs and the roadmap to get there.

The Webcast Covers:

  • Why winning organizations collaborate and how it can pay off
  • Ways that strategic alliances can help you win in the marketplace
  • Build, buy or partner: the tradeoffs and opportunities
  • The importance of top management buy-in
  • Best practices of a successful strategic alliance program
  • Pitfalls and problems: what can go wrong and what to do about it

About the Presenters:

Norma WatenpaughNorma Watenpaugh is the founding principal of Phoenix Consulting Group and has extensive experience in partner strategy, alliance management and program development. Ms. Watenpaugh has built partner programs in start-up environments and has scaled those programs to handle the needs of thousands of partners, leveraging hundreds of millions of revenue. Her professional experience includes executive positions as Market Development Manager at Sun Microsystems, Director of Strategic Alliances at Amdahl Corp. and Sr. Director of WW Partner Development at BEA Systems.

Danita Brewer Danita Brewer is Sr. Manager, Alliance Effectiveness at Procter & Gamble Pharmaceuticals, Inc. Ms. Brewer role in alliance management provides direct, on-going support for several pharmaceutical partnerships. She facilitates join-ups, health checks and interventions, ensures alliance success and leads the effort to build and maintain alliance capability within the organization. She has maintained Alliance Management as a leading edge competency for Procter & Gamble Pharmaceuticals, using innovation to drive results by improving existing alliance tools and developing new tools.

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