Storytelling: The Secret of Great Communicators Seminar # 2102

Expand your influence, build your credibility and communicate with passion by mastering the techniques of strategic storytelling.

Among the traits shared by inspirational leaders, one of the most important is the ability of storytelling. One well-told story is far more effective at touching listeners and moving them to action than an entire encyclopedia of cold, hard facts. From myths and fables to personal anecdotes, storytelling has a unique power to create connections quickly. People connect with the emotional power of stories...the potent impact of a story lingers long after mere facts and figures are quickly forgotten (or dismissed).

In this seminar, you will learn how to incorporate storytelling into your daily business communication. You’ll communicate with more passion, energy and enthusiasm and discover a proven method for building cooperation, understanding and teamwork across your organization.

How You Will Benefit

• Use storytelling to appeal to listeners’ emotions and drive your points home
• Relay information in an experiential manner for better retention
• Be more effective in meetings, presentations and internal and external business communication venues
• Win over, influence and gain the trust of peers, team members and supervisors
• Engage listeners with storytelling in a way that naturally leads them to reach the conclusions you want them to reach

What You Will Cover

• Developing the mental agility to alternate between objective (facts) and subjective (storytelling) analysis and know when each is appropriate
• Building a bridge of trust to carry your facts, proof and benefit messages and provide experiences of your qualities
• Learning the six kinds of storytelling: who I am, why I am here, my vision, my values-in-action, teaching, I know what you're thinking
• Practicing the six principles of storytelling: developmental logic, oral language, intention, imagery, participation vs. control, point of view
• Developing, testing and telling stories that suit the situations through practice

Who Should Attend

Leaders at all levels who need to communicate and build relationships within their organizations, departments and teams and who are looking for an innovative and fresh way to stimulate and engage others.

Extras from AMA

Specially developed in conjunction with Annette Simmons, author of the book Whoever Tells the Best Story Wins.  Receive a complimentary copy when you attend.

Additional Information

• Extended Seminar Description
• Faculty Info
• Seminar Hours
• Travel and Accommodations
• Cancellation Policy
• Federal Government Employee Discounts
• On-Site Delivery

Registration Fee

2 days / 1.2 CEUs
Nonmembers $2,095 / AMA Members $1,895 / GSA $1,623

Schedule

We have 5 scheduled sessions located nationwide starting between November 10, 2008 and June 4, 2009.

• Call 1-877-566-9441 for an AMA Training Consultant.
• E-mail customerservice@amanet.org
• Fax AMA Text Registration Form
• Mail AMA Text Registration Form