Challenges Facing Marketers 2002 Survey



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Challenges Facing Marketers 2002 Survey

With the proliferation of communications and distribution channels, and intensified domestic and international competition, marketers are facing ever-growing challenges. But what exactly are they? To determine what marketers themselves are thinking today, AMA teamed with Braun Consulting and Deep Customer Connections, Inc. to survey over 50 senior marketing executives who are AMA members and participants in AMA's Corporate Branding 2002 Conference online during October and November 2002


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