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Coolhunting: In Pursuit of the Next Big Thing

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On-Demand
Price: Free

Attending this Webcast is free. Registration is required.
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Overview

Now you can determine what’s going to be cool—before everyone else.

The art of coolhunting involves zeroing in on the fresh idea that will be the genesis of a hot new trend. It also involves finding the people responsible for the idea—the trendsetters who will cause others to jump on board.

Peter Gloor and Scott Cooper have done extensive research into the fascinating world of coolhunting and its many applications. At this live event and Web Simulcast, they explain what coolhunting is, how it originated, how it works, and walk you through an actual coolhunt — either a preplanned exercise or a guided hunt specific to your company or product.

This Webcast has been designed for executives, vice presidents, directors, and managers who are seeking the next big thing.

What You Will Learn

Peter Gloor and Scott Cooper have done extensive research into the fascinating world of coolhunting and its many applications. At this live event and Web Simulcast, they explain what coolhunting is, how it originated, how it works, and walk you through an actual coolhunt — either a preplanned exercise or a guided hunt specific to your company or product.

Register now so you can find out how to:

  • discover cool trends for your field by tapping into the collective intelligence of your potential customers (coolhunting)
  • find the trendsetters who convert an innovation into a trend
  • run with the new trends you find and tap their business value (coolfarming)

Join us in-person or online to discover how to become an effective coolhunter, one that can search and pinpoint the ideas and products that will the next big thing … before they take off.

Special Offer: Charter your own coolhunt

Bring a team of four or more from one company and give us five product-specific keywords at least seven days in advance; we’ll craft a unique coolhunt, relevant to your business, that you can set out on at the event. Teams will be contacted seven days before the event for their keywords.

About the Presenters

Peter Gloor has enjoyed a 20-year career as an executive for UBS, PwC, and Deloitte. He currently divides his time between the MIT Sloan School of Management, Helsinki University of Technology and the University of Cologne, where he teaches, leads research and writes. He is coauthor of Coolhunting: Chasing Down the Next Big

Vijay V. Vaitheeswaran is an award-winning correspondent for The Economist. He joined the staff as the London-based Latin America Correspondent in 1992. He opened its first office in that region in Mexico City and served as bureau chief until 1997. Vijay is a term member of the Council on Foreign Relations and teaches at NYU’s Stern Business School.

Scott Cooper a Research Affiliate at the MIT Sloan School of Management, works with technologists and social scientists on a wide variety of projects. His long corporate experience includes helping two leading information technology companies develop new strategic service business lines. He is coauthor of Coolhunting: Chasing Down the Next Big Thing.

 
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Technical Requirements

http://event.on24.com/view/help/ehelp.htmlTo fully participate in this electronic, interactive and live session, please check your system (or ask your IT department) to ensure it meets the following requirements:

Supported OS, Browser and Additional Requirements

  • Windows 7+ (Microsoft Edge, Latest Internet Explorer, Firefox, or Chrome)
  • Apple Mac OS 10.9+ (*Latest Firefox, Safari, or Chrome)
  • Ubuntu Linux (Firefox only)
  • Android 4.x (Chrome Browser Only)
  • Apple iOs (*Latest version, Safari Browser Only)

* Official support for the "latest" version of a newly released browser, among those noted above, will be added within 8 weeks of public release. Until then, the previous version will continue to be supported instead.

If you are using an unsupported version of a Windows, Mac, or Linux operating system, you may experience difficulty in viewing and/or listening to the event.

Test Your Computer

The audio portion of this AMA web event will be delivered directly through your computer’s speakers or attached headphones. To fully participate in this electronic, interactive, live session, please test your system and review the requirements (or ask your IT department) before the program begins:

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Additional Requirements:

  • Minimum bandwidth requirement is 512 kbps for meeting attendees
  • In order to access the event, your computer must have cookies and JavaScript enabled. If your operating system currently does not have cookies or JavaScript enabled, contact your network administrator.
  • POP-UP Blockers must be turned off to access the program.

Still need Help? Additional technical information can be found here. You can also view these tips in Spanish and French.

Important tip - Please allow 15 minutes prior to joining a session to conduct your set-up and testing!