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Word of Mouth Marketing 101

Recording Date: June 13, 2012
Price: Free


Attending this Webcast is free. Registration is required.
Sign-up for your Free MyAMA account now or call 1-800-262-9699.

Overview

 

How do you create a word of mouth marketing campaign?

In this webcast, you’ll learn how to energize your fans and generate positive word of mouth about your brand.

We’re going to get specific here: Where to start, what to do, and how to make it successful. Guess what?

It’s common-sense stuff that you can use the next day without a big budget.

What You Will Learn

  • Find the right people to talk about you (influencers and evangelists)
  • Give them something to talk about (viral content and buzz)
  • Create tools to make it easier for them to spread the word (social media and offline)
  • Participate in the conversation
  • Track and measure the results

While attending this program is FREE, reservations are required.

About the Presenters

Andy Sernovitz teaches word of mouth marketing. He’s the leader of the word of mouth movement, which teaches companies to earn the respect and recommendation of their customers. He runs SocialMedia.org, the community for social media leaders at the world’s greatest brands, and WordofMouth.org, where marketers and entrepreneurs learn to be great at word of mouth marketing. Sernovitz taught word of mouth marketing at Northwestern University and Internet entrepreneurship at the Wharton School of Business. He also ran a business incubator, started half a dozen companies, and created the Word of Mouth Marketing Association and the Association for Interactive Marketing.

 

Related Seminars

For additional training on this topic, consider these AMA seminars:

Leveraging Social Media to Engage Customers and Build Your Brand
Today’s web is a more powerful marketing tool than ever. Are you tapping into its amazing potential to turn users into customers?

 

Technical Requirements

To fully participate in this electronic, interactive and live session, please check your system (or ask your IT department) to ensure it meets the following requirements:

Supported OS, Browser and Additional Requirements

Microsoft® Windows® 98 SE, 2000, XP, Windows VistaTM Home Basic, Home Premium, Ultimate, Business, or Enterprise (32-bit or 64-bit editions)

  • Internet Explorer 5.0 or higher
  • Netscape Navigator 7.1
  • AOL 9
  • Mozilla Firefox 1.5 or higher

Macintosh (OS X 10.2, 10.3, 10.4)

  • Safari 1.1 or higher
  • Mozilla Firefox 1.5 or higher

Linux

  • Mozilla Firefox 1.5 or higher

Solaris

  • Mozilla 1.7 or higher

Additional Requirements:

  • Macromedia Flash Player 8 or higher
  • Macromedia Flash Player 9 or higher for Linux and Solaris
  • Minimum bandwidth requirement is 56 kb/sec

Important tip - Please allow 15 minutes prior to joining a session to conduct your set-up and testing! Dial-up connectors - please allow more time.