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Word of Mouth Marketing 101

Recording Date: June 13, 2012
Price: Free

Attending this Webcast is free. Registration is required.
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How do you create a word of mouth marketing campaign?

In this webcast, you’ll learn how to energize your fans and generate positive word of mouth about your brand.

We’re going to get specific here: Where to start, what to do, and how to make it successful. Guess what?

It’s common-sense stuff that you can use the next day without a big budget.

What You Will Learn

  • Find the right people to talk about you (influencers and evangelists)
  • Give them something to talk about (viral content and buzz)
  • Create tools to make it easier for them to spread the word (social media and offline)
  • Participate in the conversation
  • Track and measure the results

While attending this program is FREE, reservations are required.

About the Presenters

Andy Sernovitz teaches word of mouth marketing. He’s the leader of the word of mouth movement, which teaches companies to earn the respect and recommendation of their customers. He runs SocialMedia.org, the community for social media leaders at the world’s greatest brands, and WordofMouth.org, where marketers and entrepreneurs learn to be great at word of mouth marketing. Sernovitz taught word of mouth marketing at Northwestern University and Internet entrepreneurship at the Wharton School of Business. He also ran a business incubator, started half a dozen companies, and created the Word of Mouth Marketing Association and the Association for Interactive Marketing.


Technical Requirements

To fully participate in this electronic, interactive and live session, please check your system (or ask your IT department) to ensure it meets the following requirements:

Supported OS, Browser and Additional Requirements

Microsoft® Windows® XP, Windows Vista, Windows 7, Windows

  • Internet Explorer 7 or higher, Mozilla Firefox, Google Chrome
  • Adobe® Flash® Player 11.2 or higher

Macintosh (OS X 10.5 or higher)

  • Mozilla Firefox, Apple Safari, or Google Chrome


  • Ubuntu 10.04 or higher; Red Hat Enterprise Linux 6; OpenSuSE 11.3
  • Mozilla Firefox

Additional Requirements:

  • Minimum bandwidth requirement is 512 kbps for meeting attendees
  • POP-UP Blockers must be turned off to access the program.
  • Additional Technical specs can be found here.

Important tip—Please allow 15 minutes prior to joining a session to conduct your set-up and testing!