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8 Secrets to Building Win-Win Alliances and Partnerships

Recording Date: July 25, 2007
Price: Free

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This Webcast provides insight into the core requirements for building successful strategic alliances and features case studies that illustrate the payoffs and the roadmap to get there.

What You Will Learn

  • Why winning organizations collaborate and how it can pay off
  • Ways that strategic alliances can help you win in the marketplace
  • Build, buy or partner: the tradeoffs and opportunities
  • The importance of top management buy-in
  • Best practices of a successful strategic alliance program
  • Pitfalls and problems: what can go wrong and what to do about it
  • About the Presenters

    Norma Watenpaugh is the founding principal of Phoenix Consulting Group and has extensive experience in partner strategy, alliance management and program development. Ms. Watenpaugh has built partner programs in start-up environments and has scaled those programs to handle the needs of thousands of partners, leveraging hundreds of millions of revenue. Her professional experience includes executive positions as Market Development Manager at Sun Microsystems, Director of Strategic Alliances at Amdahl Corp. and Sr. Director of WW Partner Development at BEA Systems.

    Danita Brewer is Sr. Manager, Alliance Effectiveness at Procter & Gamble Pharmaceuticals, Inc. Ms. Brewer role in alliance management provides direct, on-going support for several pharmaceutical partnerships. She facilitates join-ups, health checks and interventions, ensures alliance success and leads the effort to build and maintain alliance capability within the organization. She has maintained Alliance Management as a leading edge competency for Procter & Gamble Pharmaceuticals, using innovation to drive results by improving existing alliance tools and developing new tools.


    Technical Requirements

    To fully participate in this electronic, interactive and live session, please check your system (or ask your IT department) to ensure it meets the following requirements:

    Supported OS, Browser and Additional Requirements

    Microsoft® Windows® XP, Windows Vista, Windows 7, Windows

    • Internet Explorer 7 or higher, Mozilla Firefox, Google Chrome
    • Adobe® Flash® Player 11.2 or higher

    Macintosh (OS X 10.5 or higher)

    • Mozilla Firefox, Apple Safari, or Google Chrome


    • Ubuntu 10.04 or higher; Red Hat Enterprise Linux 6; OpenSuSE 11.3
    • Mozilla Firefox

    Additional Requirements:

    • Minimum bandwidth requirement is 512 kbps for meeting attendees
    • POP-UP Blockers must be turned off to access the program.
    • Additional Technical specs can be found here.

    Important tip—Please allow 15 minutes prior to joining a session to conduct your set-up and testing!