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Why Good Strategies Fail: Making Certain Execution Gets Results

Recording Date: October 31, 2007
Price: Free

Attending this Webcast is free. Registration is required.
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The assumption that great strategy leads to great organizational success is a common delusion. It’s the execution of the strategy that produces results.

What You Will Learn

This Webcast examines proven steps for executing strategic initiatives so that they succeed—despite the obstacles. The session covers three topics:
  • Execution Traps—The risks in strategic efforts are often well known in advance. It’s the hidden twists, turns and unforeseen obstacles that undermine success. You discover the most common traps and how they can be anticipated before they lead to problems.
  • Execution Breakthrough Goals—Subtle but crucial shifts in perspective set the stage for strategic success. The shifts are from the long-term vision to the short-term results, from long-cycle preparatory effort to rapid-cycle results producing action. Hear how strategic breakthrough goals and rapid-cycle action can be the stepping stones to achievement of long-term visions and plans.
  • Execution Disciplines—Learn about a systematic way to assure that the basic disciplines of execution are not ignored or obfuscated but are built into your organization’s culture.

This Webcast explores these topics using examples drawn from the presenters' extensive consulting experience across many industries and types of companies. In addition, it provides, practical tools and frameworks to help you apply these ideas to your own situations.

If you are a manager who is responsible for implementing some aspect of your company's strategy—this Webcast is for you.

About the Presenters

Ron Ashkenas is a managing partner in Robert H. Schaffer & Associates—a Stamford, CT, consulting firm that has pioneered development of execution capability. Ashkenas is the coauthor of several books, including The GE Work-Out, The Boundaryless Organization and Rapid Results as well as articles in the Harvard Business Review such as "Why Good Projects Fail Anyway."

Robert Neiman is partner emeritus in Robert H. Schaffer & Associates. He has worked with numerous leading financial institutions, process industries, manufacturing companies and public utilities to produce major gains in performance and capability. He is the author of numerous articles on management and change as well as the book Execution Plain and Simple, upon which this Web meeting is based.


Technical Requirements

To fully participate in this electronic, interactive and live session, please check your system (or ask your IT department) to ensure it meets the following requirements:

Supported OS, Browser and Additional Requirements

Microsoft® Windows® XP, Windows Vista, Windows 7, Windows

  • Internet Explorer 7 or higher, Mozilla Firefox, Google Chrome
  • Adobe® Flash® Player 11.2 or higher

Macintosh (OS X 10.5 or higher)

  • Mozilla Firefox, Apple Safari, or Google Chrome


  • Ubuntu 10.04 or higher; Red Hat Enterprise Linux 6; OpenSuSE 11.3
  • Mozilla Firefox

Test Your Computer

Please ensure that your computer is "Flash/Connect enabled" by clicking on the following link in order to run a short test:

If successful, you will receive a "Test Completed Successfully" message on the page.

Additional Requirements:

  • Minimum bandwidth requirement is 512 kbps for meeting attendees
  • POP-UP Blockers must be turned off to access the program
  • Additional Technical specs can be found here.

Important tip - Please allow 15 minutes prior to joining a session to conduct your set-up and testing!