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Crisis 101: Four Steps to Successful Preparedness and Communications

Recording Date: May 18, 2011
Price: Free

Attending this Webcast is free. Registration is required.
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Will You Be Prepared When Disaster Strikes?

A crisis is a real life, all-hands-on-deck reality check … not an intellectual exercise.

It’s just a matter time before you face a significant crisis to your business, brand or reputation. And when it hits, your two-year old crisis plan will be worthless.

Think it only happens to other organizations or people?

Acts of God, character assassinations, fraud, police Investigations, management changes or loss, product tampering, unforeseen personnel Issues … the list of possible adverse scenarios seems endless.

With online and social media channels ready to spread the word at an instant, the potential risks are higher than ever.

Robbie Vorhaus is consistently named as one of the top three communications and crisis strategists in the world and during this webcast he’ll explain the essential steps for responding to a crisis:

  • Owning Your Story
  • Knowing Your Audience
  • Compelling Storytelling
  • Monitoring and Measuring Results

This is the perfect opportunity for you to get up-to-date advice on what you can do now to be prepared. 

What You Will Learn

  • The importance of developing and testing your story prior to a crisis
  • Why it’s so important identifying every possible affected audience, such as customers, media, local government, employees, etc., in advance
  • Ways to perfect and test every form of communications, such as social media, press distribution, media relationships
  • How to set up a monitoring system, an internal dashboard, to measure and analyze real-time feedback as your crisis unfolds.

Hope for the best; prepare for the worst. While attending this program is FREE, reservations are required.

About the Presenters

Robbie Vorhaus is a story evangelist, master communications and public relations strategist, and an internationally recognized and trusted crisis and reputation management advisor to world leaders, Fortune 500 companies, and entrepreneurs. He is the founder and principal of Vorhaus & Company, Inc., and a regular contributor on CNN and CNBC, and appears frequently as a commentator in major media including the Financial Times, ABC News, Fox News, USA Today, The Huffington Post, The Wall Street Journal, and The New York Times. He has also served for many years as an adjunct professor of Communications and Public Relations at New York University’s School of Continuing and Professional Studies.


Related Seminars

For additional training on this topic, consider these AMA seminars:

M - Managing Chaos: Tools to Set Priorities and Make Decisions Under Pressure
How to manage more effectively in a constantly changing environment


Technical Requirements

To fully participate in this electronic, interactive and live session, please check your system (or ask your IT department) to ensure it meets the following requirements:

Supported OS, Browser and Additional Requirements

Microsoft® Windows® 98 SE, 2000, XP, Windows VistaTM Home Basic, Home Premium, Ultimate, Business, or Enterprise (32-bit or 64-bit editions)

  • Internet Explorer 5.0 or higher
  • Netscape Navigator 7.1
  • AOL 9
  • Mozilla Firefox 1.5 or higher

Macintosh (OS X 10.2, 10.3, 10.4)

  • Safari 1.1 or higher
  • Mozilla Firefox 1.5 or higher


  • Mozilla Firefox 1.5 or higher


  • Mozilla 1.7 or higher

Additional Requirements:

  • Macromedia Flash Player 8 or higher
  • Macromedia Flash Player 9 or higher for Linux and Solaris
  • Minimum bandwidth requirement is 56 kb/sec

Important tip - Please allow 15 minutes prior to joining a session to conduct your set-up and testing! Dial-up connectors - please allow more time.