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Peter Firestein on Building Success Through Reputation

Reputation matters—now more than ever.

Date: December 22, 2009

By: Peter Firestein

Podcast #: 10-01




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Public opinion in the wake of the financial meltdown has revealed the public’s abiding mistrust of corporations and the executives who run them. Scrutiny from the Internet and 24-hour cable TV offers companies no place to hide; so they must proactively seek the confidence of their shareholders and the public. In today’s economy, reputation is a prime factor in a corporation’s bottom line.

Peter Firestein presents Seven Strategies of Reputation Leadership in his book Crisis of Character, offering a fail-proof way for executives to immunize themselves and their companies against the breakdowns that can happen to even the most prominent organizations. Using real-life examples (from Merck and Citigroup to Hewlett-Packard and Coca-Cola), Crisis of Character presents concrete ways executives can shape the internal corporate culture to support their business interests.


About the Author(s)

Peter Firestein  is a consultant specializing in reputation risk management in both public and financial arenas. Since 2002, he has helmed Global Strategic Communications, Inc., counseling the CEOs and senior managers of a variety of global corporations. He has been a managing director at Thomson Financial and served as global financial communications advisor to the government of Brazil in the privatization of its national telecommunications network. For more information, visit www.peterfirestein.com.


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