December 22, 2009
AMA_Edgewise_1001.mp3 [21:44m]: Play in Popup
Peter Firestein presents Seven Strategies of Reputation Leadership in his book Crisis of Character, offering a fail-proof way for executives to immunize themselves and their companies against the breakdowns that can happen to even the most prominent organizations. Using real-life examples (from Merck and Citigroup to Hewlett-Packard and Coca-Cola), Crisis of Character presents concrete ways executives can shape the internal corporate culture to support their business interests.
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