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To Win, Understand Your Enemy

Sun Tzu’s The Art of War has inspired generations of leaders with its strategies for prevailing against opponents, no matter how large or intimidating. His age-old advice is still true today: “If you know the enemy and know yourself, you need not fear the result of a hundred battles.”

About the Author(s)

Becky Sheetz-Runkle is a strategic marketer, speaker, and martial artist. She is the author of Sun Tzu for Women: The Art of War for Small Business (AMACOM, 2014) from which this article was adapted.