Request a Catalog.

Tipping Sacred Cows: Kicking Bad Work Habits That Masquerade as Virtues

Recording Date: March 13, 2013
Price: Free

Attending this Webcast is free. Registration is required.
Sign-up for your Free MyAMA account now or call 1-800-262-9699.


Unmasking Corporate "Virtues" Whose Importance We Take for Granted

You work hard to do the right thing: work well with others, treat them fairly, and never settle for mediocre work. But too often, virtues like collaboration, fairness and excellence are revered beyond question.

But when these virtues become "sacred cows" — ideas revered beyond reason — they lead to wasteful, career-limiting behaviors.

What You Will Learn

Instead of zealous pursuit of seemingly virtuous traits, leaders must appreciate the unintended consequences of their good intentions.

You will improve your ability to see when your own values and virtues, and the values and virtues of the people you lead, backfire. This webcast covers:

  • Developing practical strategies to know when and how you help your organization most by going it alone, instead of collaborating with others.
  • Learning how the instinctual drive for fairness leads to spite and sameness, and develop habits to overcome this naturally destructive tendency.
  • Expanding your notion of excellence to understand when high standards help, and when they hurt by leading to paralyzing perfectionism in yourself and others.

While attending this program is FREE, reservations are required.

About the Presenters

Jake Breeden is one of Duke Corporate Education’s most active faculty members. Breeden has taught leaders in 27 countries. He has also taught for the Association of National Advertiser’s School of Marketing and as an adjunct professor of marketing for UNC’s Kenan-Flagler Business School. Over the past ten years he has completed additional research and teaching in leadership, culminating in the book, Tipping Sacred Cows: Kick the Bad Work Habits That Masquerade as Virtues.


Related Seminars

For additional training on this topic, consider these AMA seminars:

M - Leadership and Team Development for Managerial Success
Get effective leadership skills for managers to inspire and influence your people to achieve team goals!


Technical Requirements

To fully participate in this electronic, interactive and live session, please check your system (or ask your IT department) to ensure it meets the following requirements:

Supported OS, Browser and Additional Requirements

Microsoft® Windows® 98 SE, 2000, XP, Windows VistaTM Home Basic, Home Premium, Ultimate, Business, or Enterprise (32-bit or 64-bit editions)

  • Internet Explorer 5.0 or higher
  • Netscape Navigator 7.1
  • AOL 9
  • Mozilla Firefox 1.5 or higher

Macintosh (OS X 10.2, 10.3, 10.4)

  • Safari 1.1 or higher
  • Mozilla Firefox 1.5 or higher


  • Mozilla Firefox 1.5 or higher


  • Mozilla 1.7 or higher

Additional Requirements:

  • Macromedia Flash Player 8 or higher
  • Macromedia Flash Player 9 or higher for Linux and Solaris
  • Minimum bandwidth requirement is 56 kb/sec

Important tip - Please allow 15 minutes prior to joining a session to conduct your set-up and testing! Dial-up connectors - please allow more time.