Request a Catalog.

Crafting Business Stories That Captivate, Convince, and Inspire

Recording Date: August 15, 2012
Price: Free

Attending this Webcast is free. Registration is required.
Sign-up for your Free MyAMA account now or call 1-800-262-9699.


 When you want to be understood, tell a story

Over the last decade, storytelling has become one of the most rapidly growing communication tools used by business leaders and executives.

Companies like Disney, 3M, Motorola, and the World Bank have adopted storytelling as a key method of influence and leadership. Instead of corporate memos, email, and PowerPoint presentations, storytelling is now being used to inspire and motivate organizations, to create a vision for the future, to define culture and values, to set goals and build commitment to them, and to lead change.

What You Will Learn

 WHY storytelling works, and WHEN to use it
  • A simple, three-part story structure that’s proven to work
  • Tips for turning a good story into a great story by using metaphors, emotion, and surprises, while keeping the style concrete, direct, and engaging

While attending this program is FREE, reservations are required.

About the Presenters

Paul Smith is Director of Consumer Research at The Procter & Gamble Company. In his 19 years with the company, he’s worked in leadership positions in both consumer research and finance and accounting functions spanning several multibillion dollar business units and worked directly with retailers including Wal-Mart, Sam’s Club, Costco, and BJ’s. He is also a highly-rated trainer in several P&G training colleges for leadership and communications courses. Prior to P&G, he was a consultant for Arthur Andersen & Company. Smith is the author of a new book about storytelling as a leadership tool titled Lead with a Story: A Guide to Crafting Business Narratives That Captivate, Convince, and Inspire. For more information, visit: http://www.leadwithastory.com/


Technical Requirements

To fully participate in this electronic, interactive and live session, please check your system (or ask your IT department) to ensure it meets the following requirements:

Supported OS, Browser and Additional Requirements

Microsoft® Windows® XP, Windows Vista, Windows 7, Windows

  • Internet Explorer 7 or higher, Mozilla Firefox, Google Chrome
  • Adobe® Flash® Player 11.2 or higher

Macintosh (OS X 10.5 or higher)

  • Mozilla Firefox, Apple Safari, or Google Chrome


  • Ubuntu 10.04 or higher; Red Hat Enterprise Linux 6; OpenSuSE 11.3
  • Mozilla Firefox

Additional Requirements:

  • Minimum bandwidth requirement is 512 kbps for meeting attendees
  • POP-UP Blockers must be turned off to access the program.
  • Additional Technical specs can be found here.

Important tip—Please allow 15 minutes prior to joining a session to conduct your set-up and testing!