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Crafting Business Stories That Captivate, Convince, and Inspire

Recording Date: August 15, 2012
Price: Free


Attending this Webcast is free. Registration is required.
Sign-up for your Free MyAMA account now or call 1-800-262-9699.

Overview

 When you want to be understood, tell a story

Over the last decade, storytelling has become one of the most rapidly growing communication tools used by business leaders and executives.

Companies like Disney, 3M, Motorola, and the World Bank have adopted storytelling as a key method of influence and leadership. Instead of corporate memos, email, and PowerPoint presentations, storytelling is now being used to inspire and motivate organizations, to create a vision for the future, to define culture and values, to set goals and build commitment to them, and to lead change.

What You Will Learn

 WHY storytelling works, and WHEN to use it
  • A simple, three-part story structure that’s proven to work
  • Tips for turning a good story into a great story by using metaphors, emotion, and surprises, while keeping the style concrete, direct, and engaging

While attending this program is FREE, reservations are required.

About the Presenters

Paul Smith is Director of Consumer Research at The Procter & Gamble Company. In his 19 years with the company, he’s worked in leadership positions in both consumer research and finance and accounting functions spanning several multibillion dollar business units and worked directly with retailers including Wal-Mart, Sam’s Club, Costco, and BJ’s. He is also a highly-rated trainer in several P&G training colleges for leadership and communications courses. Prior to P&G, he was a consultant for Arthur Andersen & Company. Smith is the author of a new book about storytelling as a leadership tool titled Lead with a Story: A Guide to Crafting Business Narratives That Captivate, Convince, and Inspire. For more information, visit: http://www.leadwithastory.com/

 

Technical Requirements

To fully participate in this electronic, interactive and live session, please check your system (or ask your IT department) to ensure it meets the following requirements:

Supported OS, Browser and Additional Requirements

Microsoft® Windows® 98 SE, 2000, XP, Windows VistaTM Home Basic, Home Premium, Ultimate, Business, or Enterprise (32-bit or 64-bit editions)

  • Internet Explorer 5.0 or higher
  • Netscape Navigator 7.1
  • AOL 9
  • Mozilla Firefox 1.5 or higher

Macintosh (OS X 10.2, 10.3, 10.4)

  • Safari 1.1 or higher
  • Mozilla Firefox 1.5 or higher

Linux

  • Mozilla Firefox 1.5 or higher

Solaris

  • Mozilla 1.7 or higher

Additional Requirements:

  • Macromedia Flash Player 8 or higher
  • Macromedia Flash Player 9 or higher for Linux and Solaris
  • Minimum bandwidth requirement is 56 kb/sec

Important tip - Please allow 15 minutes prior to joining a session to conduct your set-up and testing! Dial-up connectors - please allow more time.