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With competition increasing every day, along with the mounting pressures that characterize tough economic times, you need proven marketing techniques you can use to generate demand for your existing products and services. You also need an effective product development process to create new offerings. And, you need a marketing communications strategy that will penetrate your markets and open up profitable opportunities.
For marketing techniques that can work in both good times and bad, attend an AMA marketing course. Our seminars led by marketing experts will help you optimize your marketing communications strategy and product development process not only to compete but win!
Fundamentals of Marketing: Your Action Plan for Success If you’re new to marketing and need a basic—yet thorough—overview, this seminar is for you.
Leveraging Social Media to Engage Customers and Build Your Brand Today’s web is a more powerful marketing tool than ever. Are you tapping into its amazing potential to turn users into customers?
AMA’s Advanced Course in Strategic Marketing Competitor-proof your company with strategic marketing!
Fundamentals of Marketing: Your Action Plan for Success Do your employees think like marketers and apply marketing principles and practices?
Leveraging Social Media to Engage Customers and Build Your Brand Are your employees tapping into the amazing potential of the Web to turn users into customers?
AMA’s Advanced Course in Strategic Marketing Does your staff have the marketing savvy to identify and exploit major growth opportunities?
How to Write a Killer Marketing Plan Does your staff have the tools to execute a more powerful, better, smarter marketing plan?
Market Research - How to Get the Right Data to Make the Right Decisions Can your staff organize/conduct market research and analyze the data to strengthen your market position?
Measuring and Maximizing Marketing ROI Can your staff prepare a marketing ROI summary and present it to management?
Mobile Marketing: From Platforms to Profits Reach more customers with an effective mobile marketing strategy.
Planning and Developing New Products Can your staff screen and evaluate new ideas and bring innovation to market quickly?
Play to Win: Using Gamification to Solve Managerial Challenges Use the power of games to drive change and breakthrough performance.
Social Media for Managers: New Tools for Communication, Innovation and Collaboration Build a community of highly engaged customers and employees.
Successful Product Management Does your staff have the “hard business skills and “soft” people skills to succeed as a product manager?
Customer Service Excellence: How to Win and Keep Customers Does your team have the skills to deliver the kind of service that will keep customers coming back?
Launching and Managing Strategic Alliances and Partnerships Can your staff create a high-performance team and spearhead a successful collaboration?
Successful Meeting Planning Does your staff know how to save time and money when arranging corporate events?
Aligning Marketing and Sales: Achieve Success Through Collaboration Marketing and sales teams—working allies or adversaries?
Developing and Executing a Customer-centric Strategy What’s your organization’s customer-centric IQ?
Pricing Strategies - Capturing and Sustaining a Competitive Advantage Boost the bottom line with value-capturing pricing strategies!
Services Marketing Your staff will learn how to exploit service-specific attributes and develop marketing plans that integrate critical success factors like people, processes, productivity and physical evidence in addition to the traditional 4 Ps.