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Marketing Seminars and Courses

Implement new techniques to enhance the effectiveness of your communications strategy with AMA's marketing training.

With competition increasing every day, along with the mounting pressures that characterize tough economic times, you need proven marketing techniques you can use to generate demand for your existing products and services. You also need an effective product development process to create new offerings. And, you need a marketing communications strategy that will penetrate your markets and open up profitable opportunities.

For marketing techniques that can work in both good times and bad, attend AMA's marketing courses. Our marketing seminars led by marketing experts will help you optimize your marketing communications strategy and product development process not only to compete but win!


Fundamentals of Marketing: Your Action Plan for Success
If you’re new to marketing and need a basic—yet thorough—overview, this seminar is for you.

Leveraging Social Media to Engage Customers and Build Your Brand
Today’s web is a more powerful marketing tool than ever. Are you tapping into its amazing potential to turn users into customers?

AMA’s Advanced Course in Strategic Marketing
Competitor-proof your company with strategic marketing!

Marketing
Agile Marketing Boot Camp Classroom Seminars Live Online Seminars Onsite Seminars
Apply Agile methods to marketing and see measurable results.
Content Marketing Boot Camp Classroom Seminars Live Online Seminars Onsite Seminars
Optimize your search visibility and drive website traffic using high-impact content marketing strategies.
Data As a Strategic Asset: A Customer-Focused Approach Classroom Seminars New
Developed with IBM® exclusively for AMA
Google Online Marketing Boot Camp Classroom Seminars Live Online Seminars Onsite Seminars
Implement and analyze Google-based Internet marketing campaigns.
High-Impact Email Marketing Classroom Seminars Live Online Seminars Onsite Seminars
Learn to develop and implement a permission-based email program.
Mastering Google AdWords Classroom Seminars Live Online Seminars Onsite Seminars New
Hone your Google AdWords skills and pass the exam.
Mastering Google Analytics Classroom Seminars Live Online Seminars Onsite Seminars
Leverage Google Analytics to better optimize and track your website performance.
Mobile Marketing Boot Camp Classroom Seminars Live Online Seminars Onsite Seminars
Influence buying decisions by presenting your brand and offers to the right audience at the right time.
Online Lead Generation Boot Camp Classroom Seminars Live Online Seminars Onsite Seminars
Convert web traffic into leads and sales.
Search Engine Optimization (SEO) Boot camp Classroom Seminars Live Online Seminars Onsite Seminars
Develop the right SEO strategy for your business and watch your results soar.
Basic and Core Skills
Fundamentals of Marketing: Your Action Plan for Success Classroom Seminars Live Online Seminars Onsite Seminars
If you’re new to marketing and need a basic—yet thorough—overview, this seminar is for you.
AMA’s Advanced Course in Strategic Marketing Classroom Seminars Onsite Seminars
Competitor-proof your company with strategic marketing!
Branding EQ: Creating Brand Loyalty Classroom Seminars
Apply emotion-based principles of strong brands to increase business success.
How to Write a Killer Marketing Plan Classroom Seminars Onsite Seminars
Master tools that can help you develop and execute a more powerful, successful marketing plan
Leveraging Social Media to Engage Customers and Build Your Brand Classroom Seminars Onsite Seminars
Today’s web is a more powerful marketing tool than ever. Are you tapping into its amazing potential to turn users into customers?
Marketing for Non-Marketers OnDemand Seminars
Do you understand marketing basics? The role of consumer behavior? How marketing strategy is developed and implemented?
Measuring and Maximizing Marketing ROI Onsite Seminars
Can your staff prepare a marketing ROI summary and present it to management?
Mobile Marketing: From Platforms to Profits Classroom Seminars Onsite Seminars New
Reach more customers with an effective mobile marketing strategy.
Planning and Developing New Products Classroom Seminars Onsite Seminars
When it comes to new product development, it can be a long haul from concept to profitability.
Successful Product Management Classroom Seminars Onsite Seminars
Gain the business skills you need to be a successful product manager!
Related Interest Courses
Customer Service Excellence: How to Win and Keep Customers Classroom Seminars Onsite Seminars
Providing customer service excellence is what will keep your customers coming back.
Customer Service Workshop Classroom Seminars Live Online Seminars Onsite Seminars New
Secure an overall competitive advantage through distinctive customer service.
Launching and Managing Strategic Alliances and Partnerships Classroom Seminars Onsite Seminars
If your organization has forged strategic alliances—or is planning to—you can’t afford to miss this information-packed session.