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With competition increasing every day, along with the mounting pressures that characterize tough economic times, you need proven marketing techniques you can use to generate demand for your existing products and services. You also need an effective product development process to create new offerings. And, you need a marketing communications strategy that will penetrate your markets and open up profitable opportunities.
For marketing techniques that can work in both good times and bad, attend an AMA marketing course. Our seminars led by marketing experts will help you optimize your marketing communications strategy and product development process not only to compete but win!
AMA’s Advanced Course in Strategic Marketing Competitor-proof your company with strategic marketing!
Fundamentals of Marketing: Your Action Plan for Success If you’re new to marketing and need a basic—yet thorough—overview, this seminar is for you.
Leveraging Web 2.0 to Engage Customers and Build Your Brand Today’s Web is a more powerful marketing tool than ever. Are you tapping into its amazing potential to turn users into customers?
Aligning Marketing and Sales: Achieve Success Through Collaboration Your marketing and sales teams—working allies or adversaries?
Market Research - How to Get the Right Data to Make the Right Decisions Improve your market research to gain a clear understanding of what your customers value—and what they’re willing to pay.
Measuring and Maximizing Marketing ROI Does your marketing ROI measure up?
Planning and Developing New Products When it comes to new product development, it can be a long haul from concept to profitability.
Pricing Strategies - Capturing and Sustaining a Competitive Advantage Boost the bottom line with value-capturing pricing strategies!
Successful Product Management Gain the business skills you need to be a successful product manager!
Customer Service Excellence: How to Win and Keep Customers Providing customer service excellence is what will keep your customers coming back.
Launching and Managing Strategic Alliances and Partnerships If your organization has forged strategic alliances - or is planning to - you can’t afford to miss this information-packed session.
Successful Meeting Planning Become a better meeting planner!
AMA’s Course on Direct Marketing It’s marketing that’s targeted, measurable, ROI-driven—and therefore an essential set of skills for today’s professional.
Services Marketing You’ll learn how to exploit service-specific attributes and develop marketing plans that integrate critical success factors like people, processes, productivity and physical evidence in addition to the traditional 4 Ps.
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