Andy Sernovitz on successful word of mouth marketing
In the face of today’s new technologies and communication channels, what’s the most effective way to manage word of mouth?
September 14, 2007
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Andy Sernovitz is co-founder and former CEO of the Word of Mouth Marketing Association, an organization that uses the latest innovations in blogs and buzz to build a prosperous word of mouth marketing profession, based on best practices, measurable ROI and ethical leadership.