Andy Sernovitz on successful word of mouth marketing
In the face of today’s new technologies and communication channels, what’s the most effective way to manage word of mouth?
Date:
September 14, 2007
Podcast #:
07-22
Price:
Free
AMA_Edgewise_0722.mp3 [m]: Play in Popup
Synopsis
Andy Sernovitz is co-founder and former CEO of the Word of Mouth Marketing Association, an organization that uses the latest innovations in blogs and buzz to build a prosperous word of mouth marketing profession, based on best practices, measurable ROI and ethical leadership.