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Andy Sernovitz on successful word of mouth marketing

In the face of today’s new technologies and communication channels, what’s the most effective way to manage word of mouth?

Date: September 14, 2007

Podcast #: 07-22

 

Price: Free

 

AMA_Edgewise_0722.mp3 [m]: Play in Popup

 

Synopsis

Andy Sernovitz is co-founder and former CEO of the Word of Mouth Marketing Association, an organization that uses the latest innovations in blogs and buzz to build a prosperous word of mouth marketing profession, based on best practices, measurable ROI and ethical leadership.
 

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