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Aviad Meitar on Refreshing Romania with Pepsi

How he brought Pepsi to Romania.

Date: May 28, 2010

Podcast #: 10-22

 

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AMA_Edgewise_1022.mp3 [18:58m]: Play in Popup

 

Synopsis

A familiar brand in America but overseas, Pepsi was not a household name until now. In his new book, An Unimaginable Journey: How Pepsi Beat the Odds in Romania, Aviad Meitar explains how Romania as an emerging economy was poised to become a significant trade partner with the rest of Europe and overseas. By bringing new skills, sales and management to a community eager to learn, he oversaw the Pepsi's growth to the ultimate sale of the business to PepsiCo’s 2nd largest bottler worldwide in mid 2006.
 

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