Rebuilding Brand America

Jan 24, 2019

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Anti-American sentiment is at an all-time high.

Other nations and cultures have singled out our businesses, government, and way of life for harsh scorn, widespread resentment, and violence.

While negative attitudes are primarily a reaction to America’s foreign policies, particularly in the Middle East, they are also rooted in how capitalism is practiced by U.S. companies.

During this roundtable discussion, Dick Martin and Keith Reinhard explore the underpinnings of this resentment and offer ideas, examples, and case studies showing how U.S. businesses can rebuild America’s reputation in their pursuit of success in the global marketplace.


Dick Martin was excecutive vice president of public relations, employee communications and brand management for AT&T. He has published articles in The Harvard Business Review and other media, and is the author of Tough Calls.

Keith Reinhard is the president of Business for Diplomatic Action, a nonpartisan business group organized to enlist the U.S. business community in actions to improve the standing of America in the world. He is the former chairman of DDB Worldwide. Advertising Age has referred to Keith Reinhard as the advertising industry’s “soft-spoken visionary” and in 1999 named him among the top 100 industry influentials in advertising history.