Personal Branding for Women Leaders

Jan 24, 2019

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Define Your Brand to Achieve the Future You Desire

The key reason that many women shy away from personal branding is the fear that they will be perceived as bragging, and will end up turning people off.

Every single day, you are presented with opportunities to shape the way people view you, and the question is: Are you taking advantage of them?

In this webcast, Dorie Clark – a consultant, former presidential campaign spokesperson, and author of Reinventing You – will discuss the unique personal branding issues faced by women, and how female executives can cultivate their reputation as leaders.

Joins us as Dorie explains how to:

  • Identify the essence of your leadership brand
  • Overcome the “likeability conundrum” that researchers have identified
  • Enhance your executive presence
  • Communicate with authority and authenticity
  • Become known and respected in your field




Dorie Clark is a marketing strategy consultant, professional speaker, and frequent contributor to the Harvard Business Review. She is also an Adjunct Professor of Business Administration at Duke University’s Fuqua School of Business and a Visiting Professor for IE Business School in Madrid, Spain. She is the author of a number of books, including Reinventing You and Stand Out, which was named the #1 Leadership Book of 2015 by Inc. magazine, one of the Top 10 Business Books of the Year by Forbes, and was a Washington Post bestseller. Her latest book is Entrepreneurial You, published by Harvard Business School Press.

A former presidential campaign spokeswoman, the New York Times described her as an "expert at self-reinvention and helping others make changes in their lives." She is recognized as a "branding expert" by the Associated Press, Inc., and Fortune.