How Cisco Captures Today's Profit and Drives Tomorrow's Growth

Jan 24, 2019

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Cisco believes there is a better way: doing both.

Doing both means approaching every decision as an opportunity to seize, not a sacrifice to endure. It means avoiding false choices, reduced expectations, and weak compromises. It means finding ways to make each option benefit and mutually reinforce the other.

Over the past seven years, in a highly unstable global economy, Cisco doubled revenue, tripled profits, and quadrupled earnings per share. This is the story of how the company did it.

In this Webcast, Cisco Senior Vice President Inder Sidhu challenges conventional wisdom, drawing on the experiences of Cisco and other organizations, to illustrate how the key to decision-making and business success is “doing both”: taking on two seemingly opposing activities and leveraging each for the benefit of the other.