Coolhunting: In Pursuit of the Next Big Thing

    Jan 24, 2019

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    Now you can determine what’s going to be cool—before everyone else.

    The art of coolhunting involves zeroing in on the fresh idea that will be the genesis of a hot new trend. It also involves finding the people responsible for the idea—the trendsetters who will cause others to jump on board.

    Peter Gloor and Scott Cooper have done extensive research into the fascinating world of coolhunting and its many applications. At this live event and Web Simulcast, they explain what coolhunting is, how it originated, how it works, and walk you through an actual coolhunt — either a preplanned exercise or a guided hunt specific to your company or product.

    This Webcast has been designed for executives, vice presidents, directors, and managers who are seeking the next big thing.

    Peter Gloor and Scott Cooper have done extensive research into the fascinating world of coolhunting and its many applications. At this live event and Web Simulcast, they explain what coolhunting is, how it originated, how it works, and walk you through an actual coolhunt — either a preplanned exercise or a guided hunt specific to your company or product.

    View now so you can find out how to:

    • discover cool trends for your field by tapping into the collective intelligence of your potential customers (coolhunting)
    • find the trendsetters who convert an innovation into a trend
    • run with the new trends you find and tap their business value (coolfarming)

    Join us in-person or online to discover how to become an effective coolhunter, one that can search and pinpoint the ideas and products that will the next big thing … before they take off.

    About the Presenters

    gloor_peter

    Peter Gloor has enjoyed a 20-year career as an executive for UBS, PwC, and Deloitte. He currently divides his time between the MIT Sloan School of Management, Helsinki University of Technology and the University of Cologne, where he teaches, leads research and writes. He is coauthor of Coolhunting: Chasing Down the Next Big Thing.

    vaitheeswaran_vijay

    Vijay V. Vaitheeswaran is an award-winning correspondent for The Economist. He joined the staff as the London-based Latin America Correspondent in 1992. He opened its first office in that region in Mexico City and served as bureau chief until 1997. Vijay is a term member of the Council on Foreign Relations and teaches at NYU’s Stern Business School.

    cooper_scott

    Scott Cooper a Research Affiliate at the MIT Sloan School of Management, works with technologists and social scientists on a wide variety of projects. His long corporate experience includes helping two leading information technology companies develop new strategic service business lines. He is coauthor of Coolhunting: Chasing Down the Next Big Thing.