A Systematic Framework for Business Success Today and Tomorrow
When the U.S. financial meltdown struck last year, business leaders across America were asking the same questions: How deep will the recession be? How long will it last? When will our economy return to "normal" conditions?
Philip Kotler and John A. Caslione have a coined a term for what they believe is a new business environment filled with constant turbulence, risk, and uncertainty: Chaotics.
In this insightful Webcast, they will explain how Chaotics is the "new normal" impacting industries, markets, and companies in operation across the globe.
They'll explore why typical reactions to turbulence—from across-the-board staff cuts and deep price discounts to slashing investments in marketing, branding, and new product development—actually jeopardize a company's long-term survival.
Using specific examples, you will hear how smart organizations are navigating through turbulence—armed with insights, strategies, and tactics to resist vulnerability, exploit opportunity, and thrive in the worst and the best of times.
For you to truly understand the business landscape today and into the future you need to attend this program!
ABOUT THE PRESENTERS
Philip Kotler, considered by many to be the father of modern marketing, is the S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management, Northwestern University. He recently published the 13th edition of Marketing Management, the world's leading textbook in teaching marketing to MBAs. He is author of Marketing Models, Principles of Marketing, Strategic Marketing for Nonprofit Organizations, and thirty other books. His research covers strategic marketing, innovation, consumer marketing, business marketing, services marketing, distribution, e-marketing, and social marketing. He has been a consultant to IBM, Bank of America, Merck, Ford, General Electric, Honeywell, and many other companies. In addition, Kotler has received 12 honorary doctorate degrees from major universities in the U.S. and abroad.
John A. Caslione is a recognized expert on the global economy who has executed business strategies in 87 countries on six continents. He serves as advisor to large and middle market companies, including ABB, Becton-Dickenson Biosciences, Caltex Lubricants, ExxonMobil, GE, Hewlett-Packard, Johnson & Johnson, IBM and Philips N.V. Founder and president of global mergers and acquisitions advisor GCS Business Capital LLC., previously, he was founder and president of Andrew-Ward International, Inc., an international management consultancy. Caslione is author of four books on globalization, and developing global business strategies, including in emerging markets.