Age Curve: Examining the Changing Demographic Landscape

Jan 24, 2019

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The composition of U.S. society is changing rapidly. In fact, we are in the midst of a demographic evolution so deep and wide that nearly every aspect of our political, economic and social fabric will be impacted.

What that means is that it will affect your markets, product development, customers and possibly most of all, your workforce.

This Webcast features a lively discussion about these changes, focuses on issues of concern and offers some suggestions on what you should be doing now. Here’s some of what is discussed:

  • Studies indicate that the great majority of boomers will want to work well after what used to be considered a time to retire. What work will they do and how will it affect the rest of your organization?
  • What should you be aware of regarding age and population shifts, so that you can anticipate where to sell your products and to whom?
  • The largest transfer of wealth in history is coming. What are the implications?
  • As an experienced professional, are you tracking workforce trends now to plan your future employment path?


Kenneth W. Gronbach is president of KGC Direct and a popular keynote speaker, known for his original demographic research and ability to forecast markets and societal trends. His perspectives are common sense, long term, very macro and very big picture. In a world where important decisions are diminished by shortsighted goals and quarterly reports, this caliber of accurate insight is an anomaly. As leader of KGC Direct, he is internationally recognized for his uniquely accurate theories and his capability for predicting and forecasting marketing and societal phenomenon. He is the author of numerous publications, including the books The Age Curve: How to Profit from the Coming Demographic Storm, Common Census: The Counter-Intuitive Guide to Generational Marketing, and Upside: Profiting from the Profound Demographic Shifts Ahead.

Art Koff is president and CEO of Retired Brains. He started his career with the Chicago Sun Times and then spent 31 years with national and international advertising agencies. After "retiring" he helped develop and market one of the first automated job-posting systems. He also helped build a suite of over 1,000 niche sites focused on recruiting. As a consultant and writer for the past 10 years, he has helped clients develop cost effective strategies primarily by using the Internet to reach seniors and minorities. Koff makes presentations at local, national and international association meetings and at conventions and trade shows. In addition, he is a quoted authority on new developments in national publications and the Web that affect seniors and retirees.

Tony Pell is president and a founder of GHIF. His background is in corporate development, project management and startups of innovative private sector companies. With Andrew Caplin, he helped develop GHIF's Housing Partnership Program to lower the home affordability threshold for lower income households. He is also working with Elliott Dubin to create an econometric model that measures the direct and multiplier impact of housing construction on national economies. As a publisher, Pell helped create a specialized periodical for a venture capital firm.