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Tipping Sacred Cows: Kicking Bad Work Habits That Masquerade as Virtues

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Unmasking Corporate "Virtues" Whose Importance We Take for Granted

You work hard to do the right thing: work well with others, treat them fairly, and never settle for mediocre work. But too often, virtues like collaboration, fairness and excellence are revered beyond question.

But when these virtues become "sacred cows" — ideas revered beyond reason — they lead to wasteful, career-limiting behaviors.

What You Will Learn

Instead of zealous pursuit of seemingly virtuous traits, leaders must appreciate the unintended consequences of their good intentions.

You will improve your ability to see when your own values and virtues, and the values and virtues of the people you lead, backfire. This webcast covers:

  • Developing practical strategies to know when and how you help your organization most by going it alone, instead of collaborating with others.
  • Learning how the instinctual drive for fairness leads to spite and sameness, and develop habits to overcome this naturally destructive tendency.
  • Expanding your notion of excellence to understand when high standards help, and when they hurt by leading to paralyzing perfectionism in yourself and others.

While attending this program is FREE, reservations are required.

About the Presenters

Jake Breeden is one of Duke Corporate Education’s most active faculty members. Breeden has taught leaders in 27 countries. He has also taught for the Association of National Advertiser’s School of Marketing and as an adjunct professor of marketing for UNC’s Kenan-Flagler Business School. Over the past ten years he has completed additional research and teaching in leadership, culminating in the book, Tipping Sacred Cows: Kick the Bad Work Habits That Masquerade as Virtues.


Related Seminars

For additional training on this topic, consider these AMA seminars:

Leadership and Team Development for Managerial Success
Get effective leadership skills for managers to inspire and influence your people to achieve team goals!

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Technical Requirements

https://event.on24.com/view/help/ehelp.htmlTo fully participate in this electronic, interactive and live session, please check your system (or ask your IT department) to ensure it meets the following requirements:

Supported OS, Browser and Additional Requirements

  • Windows 7+ (Microsoft Edge, Latest Internet Explorer, Firefox, or Chrome)
  • Apple Mac OS 10.9+ (*Latest Firefox, Safari, or Chrome)
  • Ubuntu Linux (Firefox only)
  • Android 4.x (Chrome Browser Only)
  • Apple iOs (*Latest version, Safari Browser Only)

* Official support for the "latest" version of a newly released browser, among those noted above, will be added within 8 weeks of public release. Until then, the previous version will continue to be supported instead.

If you are using an unsupported version of a Windows, Mac, or Linux operating system, you may experience difficulty in viewing and/or listening to the event.

Test Your Computer

The audio portion of this AMA web event will be delivered directly through your computer’s speakers or attached headphones. To fully participate in this electronic, interactive, live session, please test your system and review the requirements (or ask your IT department) before the program begins:


Additional Requirements:

  • Minimum bandwidth requirement is 512 kbps for meeting attendees
  • In order to access the event, your computer must have cookies and JavaScript enabled. If your operating system currently does not have cookies or JavaScript enabled, contact your network administrator.
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Still need Help? Additional technical information can be found here. You can also view these tips in Spanish and French.

Important tip - Please allow 15 minutes prior to joining a session to conduct your set-up and testing!