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The It Factor and How to Get It: Becoming a Master Communicator

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Some people have the ability to start a conversation and immediately draw people in, while others—perhaps even those with more valuable things to say—get pushed to the side, often ignored.

If you struggle in social and business settings where you’re required to meet people and make a positive impression, you need to attend this FREE Webcast.

The "It" factor is one of those undefined and subjective attributes that you either have or don't. And for those who don’t have "It," this undeniable "It" factor is more than just an attractive quality... it’s also a hallmark of success.

And “It” falls into the category of you-know-it-when-you-see-it.

The plain truth is that those who have “It” are just like you. The difference is that they are aware of and have practiced and mastered the fundamental skills of engagement. In a nutshell, this is something you can learn.

What You Will Learn

Modifying your behavior to become an outgoing, charismatic person will not happen overnight. The Webcast focuses on the path to that goal—specific steps you can take now, including:
  • How to communicate your ideas so skillfully that people sit up and take notice
  • Ways you can become instantly memorable to others
  • Specific tactics for capturing someone’s attention longer
  • Communication tools you can use to make a positive impression on others
  • Dos and don’ts for making stronger personal connections

About the Presenters

Mark Wiskup is a communication skills coach and international speaker who helps others master the skills of speaking with power and impact in every business and social setting. He has been a student of winning communication for over 25 years. He's been coaching executives on developing media and presentation skills since the mid 1980's when he founded a video and live event production company that eventually grew to over twenty employees. Before that Wiskup was a television journalist, anchoring and reporting in Colorado, Florida, Minnesota and Arkansas. He is the author of The It Factor and Presentation S.O.S.

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AMA is one of the most widely recognized leaders in business training, having provided corporate training solutions for over 95 years. From leadership, communication and managerial training to sales, customer service and analytical skills, AMA has developed a vast array of content and training solutions to help individuals and organizations achieve business results . Each year, AMA delivers thousands of seminars and courses across the United States. With courses offered in a  classroom near you or live online, AMA is a flexible, convenient resource for all of your organization's talent development needs. AMA also offers customized solutions based on your specific talent development requirements.

Technical Requirements

https://event.on24.com/view/help/ehelp.htmlTo fully participate in this electronic, interactive and live session, please check your system (or ask your IT department) to ensure it meets the following requirements:

Supported OS, Browser and Additional Requirements

  • Windows 7+ (Microsoft Edge, Latest Internet Explorer, Firefox, or Chrome)
  • Apple Mac OS 10.9+ (*Latest Firefox, Safari, or Chrome)
  • Ubuntu Linux (Firefox only)
  • Android 4.x (Chrome Browser Only)
  • Apple iOs (*Latest version, Safari Browser Only)

* Official support for the "latest" version of a newly released browser, among those noted above, will be added within 8 weeks of public release. Until then, the previous version will continue to be supported instead.

If you are using an unsupported version of a Windows, Mac, or Linux operating system, you may experience difficulty in viewing and/or listening to the event.

Test Your Computer

The audio portion of this AMA web event will be delivered directly through your computer’s speakers or attached headphones. To fully participate in this electronic, interactive, live session, please test your system and review the requirements (or ask your IT department) before the program begins:


Additional Requirements:

  • Minimum bandwidth requirement is 512 kbps for meeting attendees
  • In order to access the event, your computer must have cookies and JavaScript enabled. If your operating system currently does not have cookies or JavaScript enabled, contact your network administrator.
  • POP-UP Blockers must be turned off to access the program.

Still need Help? Additional technical information can be found here. You can also view these tips in Spanish and French.

Important tip - Please allow 15 minutes prior to joining a session to conduct your set-up and testing!